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Udaan: The Music Band

Client briefing for a logo design:
Scope of Project:

In a briefing for a logo design, we suggest you considering the following points:

  • Brand identity: Our logo should represent the band's identity and style. Think about what makes the band unique and how we can communicate through our logo as a band of a new age.

  • Color Scheme: Choose a color scheme that represents our band's vibe and genre (playful and subtle). Consider the psychology of colors and how they can evoke certain emotions like joy, creativity, and energy.

  • Typography: Choose a font that reflects our band's personality and complements our logo design. Consider legibility and readability when selecting a font.

  • Symbolism: Incorporate any symbols or imagery that represent our band's name or style. This could be anything from musical notes to instruments to abstract designs.

  • Scalability: Make sure our logo design is scalable so that it can be used across different mediums and sizes, from social media profiles to merchandise.

  • Unique and Memorable: Our logo should be unique and memorable, making it easily recognizable among other music bands.

  • As 'Udaan' suggests flight into a new era, we can use birds. Also refer to the book Jonathan Livingston Seagull Novella by Richard Bach, from which we got the inspiration to name it 'Udaan'.

Duration: 4 Days

No. of revisions: 3

Tools:
Final Output:
udaanlogo-05.png

Anatomy of logo

Group_9-removebg-preview.png
The orange(#F27E30) signifies optimism and energy and a message of positivity.
Birds for Freedom and aspiration, it’s forward-thinking, ambitious, and focused on achieving its goals.
The purple(#9830E2) signifies ambition, creativity, independence, and magic.
The different musical notes depicts it’s connection to music.
The yellow(#E09819) signifies Joy, happiness, and hope.
The Exotc350 Bd BT Bold font belongs to
Exo font family used for its strong and impactful appearance.

Process

Gather information
Sketch ideas
Choose typography
Get feedback

|A|

Finalize design
Research
Choose colors
Create digital mockups

"A logo is the visual shorthand for a brand." - Steve Jobs

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